Systems for service businesses

You started this business to do

I build the systems that handle the rest — websites, AI assistants, marketing engines, business automation. Custom-built around how you actually work.

💬 WhatsApp meEmail me
latest build:
University of AucklandAJSmartGiant SwarmNICH Cycling NZSunset Vet Care
“

That's not a tech upgrade.
That's my life back.

Kylie Kim

Kylie Kim

Founder, Sunset Vet Care

Early days. First results.

Kevin Cantwell
“I've built businesses for 40 years. Danny's the first person who's made the digital side feel like it actually works for me, not the other way around.”
Kevin Cantwell

Kevin Cantwell

Founder, NICH Cycling

Henning Lange
“Danny didn't just tell us our approach wasn't working. He showed us the data and came back with a better one. What we were missing was a way to build trust before the first conversation.”
Henning Lange

Henning Lange

CEO, Giant Swarm

What we offer

Every business is different.
So is every build.

Sunset Vet Care 🐾
Hi, I need a vet visit for my dog Max — he's been limping since yesterday
9:02 AM
Hi! I’m sorry to hear about Max 🐕 I can help book a visit. What suburb are you in?
9:02 AM
Grey Lynn
9:03 AM
Great — I have availability tomorrow at 10am or 2pm in your area. Which works better?
9:03 AM
10am please
9:04 AM
Booked! ✅ Tomorrow 10am, Grey Lynn. Kylie will confirm shortly. Is there anything else?
9:04 AM

Quoting, booking, invoicing, follow-ups — all through WhatsApp. No dashboards. No logins.

See how it works →
nichcycling.co.nz
Book a fit →

Website + AI chatbot + intelligent inquiry handling. Built around your business, not a template.

See how it works →
P
Puja Abbassi
VP Product @ Giant Swarm

Platform engineering isn't about Kubernetes.

It's about giving developers their weekends back.

👍 247💬 43🔄 28

Expert interviews turned into thought leadership content + targeted ads that build trust before the sales conversation starts.

See how it works →
$200.2K
Revenue
$171.0K
Costs
$29.2K
Profit
\u26A0 Margin alert: At 14.5% gross margin, scaling means losing money faster

Interactive economics dashboard + scaling roadmap + AI leverage analysis. See exactly where your margins break.

See how it works →

Field notes

Built, not theorised.

All field notes →
Case Study

I Built a Scaling Dashboard for a $200K/Month UGC Agency

Three founders, 80 creators, 14 clients, and a 15% margin problem they couldn’t see.

March 2026·5 min read
Strategy

When Cold Outreach Hits a Wall

On trust, awareness, and why teaching beats pitching in B2B.

March 2026·8 min read
Technical

Why I’m Betting on Vercel’s AI Cloud

$20/month unlimited sites and what it means for small businesses.

March 2026·6 min read

Who's behind this

Danny Holtschke

Danny Holtschke

Founder

Co-founded a startup (sold it), built a $1M training business with Google’s Design Sprint creator, coached transformations for Porsche, Adidas, and Lufthansa. Now building systems that let service businesses punch above their weight.

LinkedIn
Jessie Kim Holtschke

Jessie Kim Holtschke

Creative Design Director

Artist, Manawa Tribe builder, and the creative eye behind everything visual at Mohios. Jessie shapes the look, the feel, and the emotional texture of the brands we build.

LinkedIn

People we work with

Heiko Burdack

Heiko Burdack

Ex-CTO, Germany’s 2nd largest bank

Daniel Burns

Daniel Burns

Kiwi in Germany. Startup Founder & Engineer

Dr. Neset Tan

Dr. Neset Tan

2x PhD. AI Research, University of Auckland

Interested?
Let's have a coffee.

No pitch. No 47-slide deck. Just a conversation about how your business runs and whether I can help.

💬 WhatsApp meEmail me
📞 +64 21 030 5430📍 Auckland, New Zealand