Notes
How we build. What we're learning. Tools, methods, and experiments, shared as we go.
Social Media Management in 2026
Interest-based algorithms, the content pyramid, AI tools, NZ platform data, and what it costs.
How I Built a 20-Prompt System to Run a Go-To-Market Operation
14 interviews, 4 layers, and a living document that replaced gut feel with evidence.
The Most Expensive Thing in Your Business Is What You Haven’t Written Down
How one or two conversations become a complete digital presence. No forms, no briefs, no agencies.
What Claude Skills Are and Why They Matter
It’s just a markdown file. That’s the point.
How to Set Up Claude Projects
The 90% of Claude’s power most people never touch.
Meta-Prompting 101
Dan Koe’s method for AI prompts that sound like you, not the internet.
Shift Down, Not Left
Why the industry’s favorite best practice broke the people it was supposed to help, and what comes next.
When Cold Outreach Hits a Wall
On trust, awareness, and why teaching beats pitching in B2B.
Why I’m Betting on Vercel’s AI Cloud
$20/month unlimited sites and what it means for small businesses.
I Built a Scaling Dashboard for a $200K/Month UGC Agency
Three founders, 80 creators, 14 clients, and a 15% margin problem they couldn’t see.