05 · Live since 2026
NichCycling
Carbon bikes sold direct, and the leads that come with them.
Visit nichcycling.co.nz
The live site
The live site
The build
NICH Cycling sells premium carbon competition bikes direct to New Zealand riders: road, time trial, gravel and mountain. The site carries the range, the pages for each kind of rider, and a way to work out which frame and build suits the person reading.
Underneath it is a lead pipeline rather than a brochure. An enquiry reaches the founder with the bike it came from attached, and a chatbot answers the questions that come before that, inside guardrails written for a business that quotes real money.
How it works
Next.js and TypeScript on Vercel. A recommender maps rider type to frame and build, every enquiry carries the bike it came from, and a chatbot answers pre-sale questions inside guardrails.
What it does for them
A rider gets to a frame that suits them without waiting for a reply, and the founder opens enquiries that already name the bike.
The brand
A premium brand with a family behind it, direct from Thailand.
- Look
- Near-white and cream with near-black, one orange accent used sparingly, and a bold display face. Premium and clean, not a bike-shop catalogue.
- Feel
- No middleman between builder and rider: frames direct from the maker, in colours painted by Thai artisans.
- Story
- A father and his sons. Kevin Cantwell started triathlon at 70 and still races at 75; three of his four sons compete in triathlon, and one of them introduced him to the master frame builder in Thailand.
Built to the stack
Standards
Shows the Reputation pillar of the Modern Growth+Ops Stack, on the fastest and most current stack for the job.
Search and answers
Fast pages on Vercel, structured data, a sitemap and an llms.txt for answer engines, and a chatbot answering the questions before the enquiry.
The roadmap
Shipped and finished. Nothing queued.
- ShippedFull range, with a page per bike and rider type.
- ShippedFaith frame configurator (prototype).
- ShippedLead pipeline: each enquiry arrives with its bike attached.
- ShippedPre-sale chatbot inside guardrails.
- ShippedGA4 and Meta pixel counting bike views.
- ShippedSEO surface, guarded by a CI check.
Next build