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Field notes
How we build. What we're learning. Tools, methods, and experiments — shared as we go.
I Built a Scaling Dashboard for a $200K/Month UGC Agency
Three founders, 80 creators, 14 clients, and a 15% margin problem they couldn’t see.
March 2026·5 min read
When Cold Outreach Hits a Wall
On trust, awareness, and why teaching beats pitching in B2B.
March 2026·8 min read
Why I’m Betting on Vercel’s AI Cloud
$20/month unlimited sites and what it means for small businesses.
March 2026·6 min read
Coming soon
Meta-Prompting 101
The method behind AI systems that sound like you.
March 2026·8 min read
Coming soon
How to Set Up Claude Projects
The 90% of Claude’s power most people never touch.
March 2026·5 min read