02 · Live since 2026
TheCreatorsWin
A UGC mentorship that lives inside its own app.
Visit thecreatorswin.com
The build
A mentorship for UGC creators, delivered as training inside its own app rather than as a folder of videos. Members work through an open first programme and a paid second one, and run their own brand deals from a dashboard.
The conversation with the mentor happens in the product instead of in Instagram DMs, and the paid modules are gated by an entitlement check rather than by an honour system.
Built it, co-run itNext.jsVercelPostgresStripe
The roadmap
- ShippedThe app, five tabs, and a mentorship that talks inside the product instead of in Instagram DMs.
- ShippedBoth programmes filmed and written up end to end, and the paid one gated by a real entitlement check.
- In progressCharging what was actually agreed on the call, rather than bending the deal to the one shape a checkout could sell.
- NextA public profile a brand can open, so finishing the programme points at something.
- NextThe first paid campaign, measured on what a booked call costs.
- LaterA coach that answers at 2am in the founder's own words, and rate benchmarks once there are enough creators for the numbers to mean anything.
Next build